Dog-training brand SportDOG targets professional hunters with online video from Clock Creative
Global dog-training brand SportDOG has engaged branding and communications agency Clock Creative to produce a promotional B2B video as it prepares for a new launch to the market.
The activity is aimed at professional hunters and trainers and features TEK Track and Train, as well as featuring on YouTube the video will also be placed within an eshot for specialist distributors.
Shot on location by Big Tank, the black and white clip features hunting dogs in action working with their trainers. The video aims to connect with the target audience by creating an instant impression on top of illustrating an understanding of professional hunting.
“SportDOG is a specialist brand, sold by specialist distributors, to savvy customers and the aim of the video is to engage both the seller and the user in equal measures,” added Ann Rimmer, head of strategy at Clock.
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