Mobile

Yahoo! announces intention to acquire Summly

By Stephen Lepitak | -

March 25, 2013 | 3 min read

Yahoo! has announced that it is set to acquire mobile product company Summly.

The acquisition of the London-based company, which was created as an app by founder Nick D’Aloisio when he was 15 out of his home, began with the aim of simplifying the way people gather their information.

According to a blog post announcing the impending acquisition, written by SVP of mobile and emerging products at Yahoo! Adam Cahan stated: “Mobile devices are shifting our daily routines, and users have changed not only what, but how much information they consume. Yet most articles and web pages were formatted for browsing with mouse clicks. The ability to skim them on a phone or a tablet can be a real challenge -- we want easier ways to identify what’s important to us.

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“Summly solves this by delivering snapshots of stories, giving you a simple and elegant way to find the news you want, faster than ever before. For publishers, the Summly technology provides a new approach to drive interest in stories and reach a generation of mobile users that want information on the go.”

D’Aloisio and the team at Summly will now join Yahoo!, which will include the closure of the app in the coming weeks, as it is integrated into Yahoo!’s mobile services.

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