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The Drum

Mitre appoints Mercieca to handle consumer PR activity

Sports brand Mitre has appointed Mercieca to handle its consumer PR account.

The Camden based communications agency has been handed responsibility for Mitre’s consumer and media relations activity, while promoting its product offering across both its equipment and apparel ranges.

Mercieca will also be responsible for aligning the brand alongside its football ambassadors such as Fulham goalkeeper Mark Schwarzer and Russian beach soccer player Andrey Bukhlitskiy.

Mitre also has associations with the Scottish Premier League, Club Atlético Banfield, Deportivo Cali and Ipswich Town FC.