MailOnline continues to grow audience by 22 per cent as it reaches 111 million unique users
Daily Mail General Trust (DMGT) has reported an underlying revenue increase of two per cent for the whole group while MailOnline continued to grow its audience by 22 per cent.
The latest financial figures for the five month period leading up until the end of February reveal that the publisher’s reported group revenue is the same as in 2012, despite Mail Online growing to reach 111 million unique users during that period. Mobile and tablet access accounted for 43 per cent of that traffic to the site.
The site’s revenue for March has been forecast at around £3.4 million, with the full year’s revenue expected to be around £45 million.
In comparison, newspaper advertising fell by eight per cent, while digital advertising, particularly for Mail Online, grew by 59 per cent.
Print advertising revenue fell by £11 million on last year’s figure, while digital advertising revenue, excluding property website Zoopla, also grew by £13 million.
Overall underlying revenue from circulation was down by six per cent, but dmg media’s underlying revenue was down by two per cent during the five month period, despite Daily Mail apparently increasing its market share to 22.2 per cent, and The Mail on Sunday growing to 21 per cent, leading to underlying advertising revenue growing by one per cent.