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KISS FM unveils mobile optimised digital media player

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By Ishbel Macleod, PR and social media consultant

March 25, 2013 | 1 min read

KISS FM has today unveiled its mobile optimised digital media player, the KISS Player, which will allow audiences to engage with synced content in real-time.

Created using HTML5, the custom-built, content-driven player enables audiences to tune in to KISS across multiple devices, drawing in related visual media mapped to the audio content.

Mark Banks, digital product manager of Kiss, said: “This is a big jump forward in connecting the content we have here on KISS and making this content mobile. The new player is another innovative way to reach out and best serve our listeners by allowing them to listen to their favourite KISS shows whenever and wherever they would like.”

The launch of the player is a continuation of a six-year-partnership between KISS FM and Last Exit.

The KISS Player is one step being taken by the radio brand to align the brand’s digital outputs throughout 2013, with aims to make all KISS platforms fully responsive.

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