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Interlink Express

Interlink Express unveils rebrand with KHWS

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By Ishbel Macleod, PR and social media consultant

March 25, 2013 | 2 min read

Parcel carrier Interlink Express has unveiled a corporate branding refresh with KHWS, with the rebranding set to roll out this month.

The refresh features a redesigned company logo and a bolder use of colour, with the aim of creating a contemporary and striking visual identity.

Dwain McDonald, Interlink Express' CEO, commented: "We have a highly visible presence on the UK's roads, so it is essential that we maintain a strong corporate identity. While retaining the core elements of the Interlink Express brand, this refresh reflects the dynamic future for our business and gives us a really striking visual identity to match the strength of our customer service.

"This is just part of our ongoing, long term investment in the Interlink brand to make sure we have the best technology and service proposition possible for our customers. It is important that our fleet looks great, that all the vans are new and that our staff are professional and look smart. That's what helps to differentiate us and it is something we are absolutely committed to."

The rebrand will be rolled out across Interlink's fleet of 2,500 vehicles and 97 depots and will include new uniforms for staff, signage and marketing materials.

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