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Waitrose Ocado

Waitrose appoints Ocado’s Tony Rivenell as head of omnichannel delivery


By Ishbel Macleod, PR and social media consultant

March 22, 2013 | 1 min read

Waitrose has announced that Tony Rivenell, Ocado’s head of product and user experience, is set to join its team in June.

At Waitrose, Rivenell will hold the position of head of omnichannel delivery, where he will oversee the grocer as it looks to achieve a seamless user experience.

In his current role, Rivenell handles the development of Ocado’s ecommerce and mobile platforms.

Waitrose ecommerce director Robin Phillips told Retail Week: “Tony will be responsible for leading the development of and for delivering a truly omnichannel shopping experience for Waitrose customers.

“His remit will include the development of cross-channel strategies for mobile and collection services, bringing together online and in-shop customer shopping experiences.”

Waitrose Ocado

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