The Mail on Sunday launches new celebrity and culture magazine with £3m marketing campaign
The Mail on Sunday has unveiled plans to release a new magazine called EVENT, due to hit newsstands on Sunday 14 April 2013.
Backed by a £3 million multiplatform marketing campaign, promotion for EVENT will also include further promotion across the Mail brands and special wraps on The Metro.
The 80-page magazine will cover celebrity, film, music, TV and radio, books, theatre, comedy, food, technology and cars and features a contemporary design to appeal to both genders. A seven-day guide to TV and radio will also be included in the publication.
Geordie Greig, editor of The Mail on Sunday described the magazines as “a modern one-stop shop for everything readers will want in today’s modern culture,” adding “it’s the essential guide to what’s on - and what’s going on.”
Former editor of Sunday Times digital and Time Out London, Gordon Thomson, will take the helm at EVENT, he commented: “EVENT will stand out from the competition. For anyone with a keen interest in populist culture and superb journalism, there really is nothing else like it.”
EVENT will run Piers Morgan’s weekly take on life in Hollywood, as well as three new columns – Chris Evans on cars (and life), Deborah Ross on TV and Tom Parker Bowles’s new restaurant column. A digital version of the magazine, both on Mail Plus and online, will include interactive features such as video, music playlists and the ability to buy and read books straight off the page.
Of the launch, group advertisement and sales director, Rosemary Gorman, said: “The new supplement from The Mail on Sunday represents an exciting new opportunity for advertisers who want to Say It On A Sunday and interact with consumers during the most precious part of their week.”