NBTY Europe appoints St Ives Group's SP offering to handle POS for Holland & Barrett and GNC
Holland & Barrett parent company NBTY Europe has appointed St Ives Group to handle all promotional POS materials for the health supplement retailer and its sister store GNC.
The £1 million account will see St Ives brand, retail and POS solutions business SP primarily working on the Holland & Barrett brand. SP will manage the POS work from conception to delivery over a three year period.
NBTY, group brand manager, Emma Hobbs, commented: “We are delighted to be working with SP across a number of our brands. The fact that SP is a UK-based marketing solutions provider was a key factor in our decision to appoint the agency. Alongside that, St Ives Group looks after the whole project from concept to design manufacture and delivery, which is a great benefit.”
NBTY selected SP to design, create and print innovative and engaging POS materials to be used across stores. SP has worked with NBTY on new designs in order to refresh in-store communications which will hopefully make shopping easier and increase sales.
Neil Jenkinson, business development director for SP, added: “We are thrilled to announce the details of this partnership with NBTY. The contract provides an opportunity to demonstrate the quality of our consultancy, products and services, and to demonstrate the value-added offering our positioning as part of the St Ives Group provides.”
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