Mentos looks to prove it still has fizz with BBH London campaign

Mentos, the confectionery brand owned by Perfetti Van Melle, is this week launching a new integrated advertising campaign with BBH.

Featuring the new ‘Stay Fresh’ brand end line, the campaign is entitled ‘Don’t Become Your Dad’.

The three 30 second films play on the universal fear we have of prematurely turning into our parents, featuring men who have the unfortunate tendency to deploy behaviours that are more suited to their fathers.