The Drum Awards Festival - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

March 19, 2013 | 1 min read

Mentos, the confectionery brand owned by Perfetti Van Melle, is this week launching a new integrated advertising campaign with BBH.

Featuring the new ‘Stay Fresh’ brand end line, the campaign is entitled ‘Don’t Become Your Dad’.

The three 30 second films play on the universal fear we have of prematurely turning into our parents, featuring men who have the unfortunate tendency to deploy behaviours that are more suited to their fathers.

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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