UKTV has announced that it is set to reintroduce its company brand to viewers on Tuesday 26 March, in order to celebrate 21 years.
Designed by Landor Communications, the new logo will go live across identity elements and programmes of the network including cross promotion menus, programme opening and closing credits, co-branded consumer advertising and throughout all B2B communications.
UKTV chief executive Darren Childs said: “The re-introduction of UKTV’s network brand enforces the value of our considerable scale and standing in the TV industry, and will clearly guide our 42 million viewers through our programmes and channels, with the new network marque becoming a recognisable emblem of quality and creativity.”
UKTV’s marketing director Simon Michaelides and director of network marketing Kerry Yates led the creative brief.
Michaelides said: “Imagination and challenging convention is at the heart of UKTV’s business so it was essential that this was reflected in our new identity. The new turquoise cloud-like logo has been designed to create a sense of energy and creativity, and allows people to interpret the form in their own way as it moves. The heart of UKTV’s ethos is to “Imagine more” which has now become our call to action.”
UKTV’s corporate and media websites will also undergo a facelift and restructure as part of the rebrand.