Survey reveals RAR-accredited agencies have average six times higher turnover than those not on the register
Results of a survey across Bournemouth, Dorset and Poole have revealed RAR accredited agencies have an average annual turnover six times higher than those not on the register.
Survey: Results showed RAR agencies had higher average turnover
Recommended agencies were likely to have more employees, with 17 staff members compared to an average of eight for unaccredited businesses and RAR agencies contributed approximately 50 per cent of Dorset's collective creative turnover. The results will be formally unveiled at an event in Bournemouth on Thursday by creative and digital media network, Meetdraw.
"It’s great to hear that RAR agencies are excelling in the south west.," said Diane Young, RAR director. "From my discussions with agencies on the register, they do find a competitive advantage of being RAR-accredited and in fact some agencies have joined RAR after losing out in pitches to RAR agencies. There are some real hidden gem agencies in the area and we are proud to be able to help them to gain a wider recognition, and to guide brands towards them."
The survey also showed that advertising agencies had the greatest average annual turnover of all the creative disciplines in the area, while 69 per cent of agencies reported 2012 had been a more successful year than 2011.
Matt Desmier, who led the survey and is founder of creative and digital media consultancy, Wise Old Uncle, said: "Over 200 agencies responded to the survey and between them they employ over 2,000 people and have turnover in excess of £300m - that's not bad for a holiday resort.
"The local authority really see the results of this census as an asset to the area and are really keen to help support the endeavours of events such a Meetdraw and Silicon Beach 2013. The likes of Thinking Juice, Bright Blue Day, Redweb and RLA are all based here and for a reason. The two world class universities are hotbeds of creative talent."
RAR recently published its Top 100 Agencies Outside London Report, revealing "significant green shoots" for agencies outside of the capital.