Allied Bakeries’ brand Kingsmill is asking the public to nominate their favourite lunch spot, with the final ten based on a public vote being awarded a Kingsmill ‘Lunch Spot’ plaque and bench.
Experiential agency Sense has been appointed for the campaign, which will launch on Wednesday, which will see those suggesting a top lunch spot given the chance of winning daily Kingsmill picnic prizes, plus the chance to win a star prize of a £1500 UK holiday voucher.
Sally Banks, senior account director at Sense, said: “We’re delighted with the concept we’ve created and to be working with Kingsmill again this year as we continue to support their objectives. We can’t wait for this to go live and are excited by the prospect of finding out where the nations’ unique top 10 Lunch Spots will be.”
The tour activity features a branded Kingsmill stand offering visitors bite-size samples of freshly made Kingsmill sandwiches, bagels, rolls and pockets; with the tour beginning on Cabot Circus Bristol and visiting eight city centres before finishing on 14 April in Braehead Shopping Centre, Glasgow.
A shortlist of the top 25 locations will go live from 22 April and the public will be able to vote for their favourite from which the top 10 will be decided.