Rocket Fuel launches in France
Media-buying platform Rocket Fuel has unveiled an office in France, with Eric Clemenceau appointed as managing director.
Clemenceau, who joins from ad tech company Videology, will look to promote Rocket Fuel as a more efficient way of reaching target audiences across all digital channels and devices.
He said: “I have always aspired to work for businesses that are truly market-leading. The most efficient way for advertisers to reach their audience is always changing, and Rocket Fuel is at the head of this curve.
“The last couple of years has seen a lot of experimentation in digital advertising, but programmatic buying is going to really take off and I am delighted to be at the helm of the company leading the revolution.”
Clemenceau is supported by Laurent Bezaudun, sales manager at Rocket Fuel France, and will be actively building his sales team in central Paris.
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