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Keogh’s Crisps appoints Surname & Surname to help launch Shamrock & Sour Cream potato crisps

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By Ishbel Macleod, PR and social media consultant

March 14, 2013 | 2 min read

Keogh’s Crisps has appointed Surname & Surname to launch its range of snacks, including Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps in the UK.

Already known in Ireland, the launch will see the premium snacks available to buy in Selfridges and Tesco stores across the UK.

Keogh’s Crisps founder, Tom Keogh said: “We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand. We sleep, eat and breathe potatoes and crisps - we needed a PR agency that is going to do the same.

“Surname & Surname understands our brand, and with their expertise in food and sense of fun, we’re sure they’ll generate the positive noise we need to make Keogh’s a success in the UK.”

Kev O’Sullivan, co-founder of Surname & Surname, said: “When the Keogh family first told us about the notion of a shamrock crisp, we wished it’d been our idea. We live for great concepts and inspiring clients – Tom and his family bring so much energy and inventiveness to everything they do. It’s an honour for the Surname family to be supporting their family’s work.”

The launch of the products will coincide with St Patrick’s Day.

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