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European Wax Centre works with StrawberryFrog for US outdoor campaign and website

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By Gillian West, Social media manager

March 11, 2013 | 1 min read

US waxing company European Wax Centre has launched a national marketing campaign featuring the company’s motto ‘WAXING FOR ALL’.

The activity marks the second national campaign for the brand since 2012 and features European Wax’s biggest outdoor advertising execution ever on Sunset Strip.

Created by StrawberryFrog, with photography from H&M photographer Henrik Halvarsson, the campaign includes press, online and outdoor advertising and aims to build brand distinction, relevance and consideration amongst mainstream consumer audiences.

European Wax Centre is also running a social media initiative via its Facebook page to support the brand's new digital experience, also created by StrawberryFrog.

Co-CEO of European Wax Centre, Jessica Coba, said the campaign was "the most powerful way to make us stronger, in a fresh and modern way showing the ultimate benefit of the European Wax experience and how it makes you feel".

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