Draftfcb Worldwide appoints Carter Murray as CEO

“He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”

Murray replaces Laurence Boschetto, who will remain with the agency through as transitional period and then serve as a senior advisor to IPG in a consulting capacity. Howard Draft will remain as executive chairman at Draftfcb with Murray based in New York.

Roth added: “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”

Of his appointment Murray commented: “I am greatly looking forward to this opportunity. Draftfcb has outstanding people, clients and a commitment to putting together the best of brand advertising and accountable communications disciplines. Working with the strong leadership teams across the network and with Interpublic’s continued support, I feel we can deliver on that vision and do something really special.”

Boschetto praised Murray’s appointment, and said: “Carter brings energy, a new perspective and range of talents that will take us to the next level.

“I’ll do everything to help him step into the CEO role seamlessly and I know our senior teams will do so as well…Moving onto the next chapter personally, in working to promote our industry and in particular to work for greater diversity among our ranks, is something to which I am very much looking forward.”