By Gillian West, Social media manager

March 6, 2013 | 2 min read

Nissan Innovator has brought 11-time Olympic medallist Ryan Lochte and performance coach and Men’s Health personality David Jack on board in order to bring the workout to the workplace with the Ryan Lochte Office Burn.

Filmed at Nissan HQ in Franklin, Tennessee, the humorous video shows Lochte and Jack demonstrating several convenient and easy workplace workouts. Among the exercises are Conference Call Calisthenics, Coffee Curls, the Double-Booked Dash, Prairie Dog Plunges, tricep toning Bumper Blasters and Synergy Sit-Ups.

“Ryan and I had a lot of fun shooting the Office Burn at Nissan headquarters. We took a lighthearted approach to remind people that fitness is fun when you create and innovate with it, making it feel more like play. And play leads to less stress, increased energy and better relationships. Key benefits to any environment, especially the workplace,” commented Jack.

Running from today (Wednesday 6 March) on the Nissan Innovation for Endurance Facebook page, Nissan worked with TBWA\Chiat\Day LA and Rodale to concept the idea, develop and produce the social media strategy and craft all creative and video content.

Of the project Karl Dunn and Tito Melega, creative directors at TBWA\Chiat\Day LA, said: “Ryan Lochte has been a fantastic collaborator and partner for us at Nissan and Rodale. This latest Office Burn video is another example of what a great sport he is."

Lochte and Nissan are also offering consumers the opportunity to display their best office fitness innovation in the Ryan Lochte Office Burn Challenge. To take part users need to submit their best office work out idea at the Innovation for Endurance Facebook page for the change to win a Kindle Fire or a trip to New York City to see their video produced and premiered on Nissan Innovation for Endurance.

Nissan Ryan Lochte

Content created with:

TBWA\Chiat\Day New York

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