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Nuaire works with Lesniak Swann to create efficient marketing communications for Ecobuild 2013 exhibition

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By Gillian West, Social media manager

March 6, 2013 | 1 min read

Ventilation solution specialist Nuaire has engaged Lesniak Swann to created marketing communications for use at the Ecobuild 2013 exhibition.

To ensure maximum impact at the event, which sees over 1,500 organisations showcasing their ranges, Lesniak Swann was tasked with creating exhibition materials and supporting communications that would highlight the brand’s efficiency in an efficient manner.

Target audiences were approached with emailer invites adverts and web banners prior to the event in order to deliver the right message, to the right people, at the right time.

Nuaire marketing manager, Andy Mudie, praised Lesniak Swann for understanding Nuaire’s concept, adding: “We’re looking forward to working with them again on the next campaign.”

Alex Swann, director at Lesniak Swann, added: “With efficiency at the heart of Nuaire’s concept, we really wanted to ensure that their campaign was as efficient as possible, to mirror their product values in all of their communications. By ensuring that the campaign was highly targeted, we have avoided wasting any energy communicating with the wrong people, and have concentrated on delivering the right message to the right people.”

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