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Digital entrepreneur Brown launches The Clerkenwell Collection

March 6, 2013 | 3 min read

David J. Brown, the founder of global online efficiency company Ve Interactive, is launching his latest venture tonight, a new experiential retail store and event destination that will house a range of high end designers and complimentary brands in the heart of London’s Tech City.

Serial entrepreneur David Brown launches The Clerkenwell Collection

The Clerkenwell Collection officially launches tonight (6 March), at an event for more than 200 members of the creative, design and related industries, with a curated selection of exceptional designer-makers and complementary brands including high end tailor Bespoke HQ, recognised British jewellery artists Ruth Tomlinson and Jacqueline Cullen, contemporary furniture house Tree Couture, fine wine merchant The Perfect Cellar along with fashion accessory labels and a dedicated art gallery. The intention is that the symbiotic relationships of the businesses in the collection will create a ‘gallery-like’ shopping experience for visitors, all fully supported by an online presence, which is soon to be unveiled.

A mixed programme of regular in-store events in the calendar will also feature prominently. Spanning two floors, the lower of which has the ability to turn into a fully catered function area, the store will be able to host wine tastings, supper clubs, and Meet The Maker nights, to actively engage with its clientele. These events will make the ‘tactile’ process the centre of attention, so that customers can take home with them the complete story, ethos and approach taken by each designer-maker, as well as physical pieces.

Serial entrepreneur Brown is behind this venture, together with his Thinkers HQ partners; a portfolio investment company that first took equity positions in the featured designer-maker businesses.

Explains Brown: “The Clerkenwell Collection will cater to the current consumer return to an appreciation of quality workmanship, authenticity and individuality, as an alternative to the mass-produced and manufactured. The creative industries are hugely important to this country, both in economic contribution and cultural heritage, so we are delighted to be opening this experiential retail space as a platform for them.”

However, whilst most of the products are unique and involve exquisite craftsmanship, he also stressed that The Clerkenwell Collection is not about elitism, “The store is all about celebrating talent and quality, and the creation of a personalised, engaging experience for visitors.”

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Ve Interactive

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