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Database launches to help marketers contact bloggers

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By Ishbel Macleod, PR and social media consultant

March 6, 2013 | 2 min read

Bloggers and PR professionals Rich Leigh and Andy Barr have unveiled a searchable multiple category blogger relations database, which allows marketers to contact bloggers who have opted in.

Called bloggabase, just under 2,000 bloggers from the UK and 500 from the US have signed up so far for the service, with home and lifestyle, health and beauty, lifestyle, fashion, parenting, food and drink, technology and travel being the most popular categories.

Rich Leigh, co-founder of bloggabase.com, said: “There is now no excuse for shoddy pitching. Using bloggabase, you can start to build a relationship with bloggers that actually want to hear what you have to say. Provided your pitch is relevant, you can reach niche audiences who are likely to be interested in buying whatever it is you’re promoting. It’s win-win and that’s why we decided to create it. We can actually have a hand in improving the way PR people and other marketers contact bloggers, which until now has been broken.

“We obviously want more bloggers to sign up, but think that will happen as soon as the benefit to both parties becomes obvious. There are areas of interest that we’re barely scraping the surface of in terms of the number of bloggers signed up to them, and to that end, we’d recommend marketers interested in subscribing for a specific category check our real time graph or contact us to see if the site will be of use at this point in time. It’d be easy to go around scraping the contact information from blogs around the internet as some other services do, but we’re trying to approach blogger relations from a blogger’s perspective and are under no illusion that this will take time.”

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