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Beaverbrooks Retail Drum News

Beaverbrooks unveils spring/summer in-store branding from BJL


By Gillian West | Social media manager

March 6, 2013 | 1 min read

High street jewellers Beaverbrooks are building on in-store Christmas and Valentine’s Day branding exercises with a SS13 ‘Rain or Shine’ campaign.

Created by BJL, the ‘Rain or Shine’ proposition is based on the unpredictable nature of the great British summertime, the creative and its message revolves around Beaverbrooks’ ability to bring sunshine into people’s lives, despite the disappointing weather.

The creative will roll-out across all 64 UK stores from the beginning of March. Penny Langton, head of marketing at Beaverbrooks, praised the latest work from BJL commenting that it “builds on the past few months of bright, engaging new visual identities for our stores, helping us with an all-important extra bit of standout stand-out on the high street.”

BJL account director, Charlotte Lord, added: “With our latest work for Beaverbrooks we wanted to get across the idea that while some disappointments this spring and summer are almost inevitable, Beaverbrooks’ quality and customer experience will be ever present for people to make the most of.”

Beaverbrooks Retail Drum News

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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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