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By Ishbel Macleod, PR and social media consultant

March 5, 2013 | 1 min read

Coors Light has unveiled its latest ad in its ‘Closest To Cold’ campaign, created by VCCP Blue.

Featuring Jean Claude Van Damme, the new execution is called Music, and is rolling out for TV this month, as well as being set to appear in the cinema from 15 March.

The ad shows Van Damme blowing on the tops of Coors Light bottles held in a pan-pipe-esque manner to create an instrumental of Take My Breath Away. The creation of the song brings a snow wolf across the Rockies to meet him.

Jean Claude Van Damme Coors Light

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