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Lance Armstrong

LIVESTRONG unveils new logo following Lance Armstrong doping scandal


By Gillian West, Social media manager

March 4, 2013 | 1 min read

Cancer charity LIVESTRONG has revealed a new logo in a bid to move away from its association with disgraced cyclist Lance Armstrong.

Previously the logo was linked with ‘The Lance Armstrong Foundation’; the new imagination brand’s image aims to promote the charity as a standalone entity rather than an extension of Armstrong who cut all ties with the organisation in November of last year.

EVP of operations at LIVESTRONG Andy Miller commented: “The change is subtle, but it is substantive. The positioning of the bars suggests forward and dynamic movement.”

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