The Drum Awards Festival - Official Deadline

-d -h -min -sec

Lance Armstrong

LIVESTRONG unveils new logo following Lance Armstrong doping scandal

Author

By Gillian West, Social media manager

March 4, 2013 | 1 min read

Cancer charity LIVESTRONG has revealed a new logo in a bid to move away from its association with disgraced cyclist Lance Armstrong.

Previously the logo was linked with ‘The Lance Armstrong Foundation’; the new imagination brand’s image aims to promote the charity as a standalone entity rather than an extension of Armstrong who cut all ties with the organisation in November of last year.

EVP of operations at LIVESTRONG Andy Miller commented: “The change is subtle, but it is substantive. The positioning of the bars suggests forward and dynamic movement.”

Lance Armstrong

More from Lance Armstrong

View all

Trending

Industry insights

View all
Add your own content +