BDFM Digital, publishers of South Africa’s Business Day, has announced that the paper is to employ the countries first metered, paid content strategy courtesy of the Evolok management platform.
Business Day is South Africa’s largest daily business title and will implement BDFM’s multi-platform, single and social sign-on registration, user identity infrastructure and will track, compile and analyse data through Evolok.
An ePaper it is available online in mobile and application formats with a circulation of 35,000 and 512,000 unique views each month.
Bronwen Auret, general manager for BDFM Digital says, “Evolok is the perfect partner to help us identify, develop and manage our content management plans for the future. The new platform will give us a business model to grow our multi-channel content alongside cutting edge user oriented solutions and helps us to deliver our vision for a ‘digital first’ strategy.”
Reehan Sheikh, founder of Evolok adds, “We have provided BDFM with ‘out of the box’ functionality, customised to their premium base of readers. As publishers are reviewing revenue streams and data management processes, Evolok offers a highly flexible suite of products that can provide operational solutions in real-time, including integration into third party systems, to online brands and publishers in a dynamic and rapidly changing environment.”