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Lindt unveils on pack promotion with Toucan


By Ishbel Macleod, PR and social media consultant

March 1, 2013 | 1 min read

The Lindt bunny has teamed up with FMCG promotional company Toucan, to unveil an on pack promotion for a family holiday.

The first on pack promotion for the Easter treat will see one family a week being offered a choice of 12 envelopes: 11 containing a five night UK family break worth £1,500; while one contains a £10k holiday with a choice of four gold destinations from the Gold Coast of Florida or Barbados to The Golden Gate Bridge in San Francisco or a skiing trip to the resort of Golden in British Columbia.

Winning codes are printed on 50g, 100g and 200g milk chocolate Lindt Gold Bunnies, with the competition aiming to create a buzz in the run up to Easter.

The promotion will run until 7 April.


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