Owners of the alcoholic drinks brand Babycham have begun legal action against homeware brand Cath Kidston over the use of a Christmas deer image similar to the brand's own, reports Traffic LIVE on The Drum directory.
Accolade wines claimed its trademark was infringed when Cath Kidston used the image during a 2012 Christmas range, and said there was a danger of bringing the sparkling perry brand into disrepute. David Wilkinson, Accolade's barrister, said: "A drink, it's packaging and any promotional material should not in any direct or indirect way have a particular appeal to under-18s. The application of the Kidston logo to goods relevant to under-18s is liable to cause serious tarnishing to the repute of Babycham."
Kidston representative, Philip Roberts, rebuffed the claims: "While it cannot be denied that deer and chamois are both hoofed ruminants unaccustomed to wearing ribbons, the differences speak for themselves, not least arising out of the absence of horns and the springing 'springbok' stance."To read more, visit Traffic LIVE's profile on The Drum directory