V Energy awards pan-European advertising account to Albion
Challenger brand V Energy has selected Albion to handle its integrated pan-European advertising account.
The Frucor Beverages owned brand has tasked Albion with developing a fully integrated communications strategy for the brand in the UK, Sweden and The Netherlands with the work expected to roll out this summer.
Scott Johnson, general manager of Frucor Brands International, said: “Albion absolutely got our challenger mentality and culturally we are a great fit. The Albion team really understand what we are trying to achieve and how to create it with maximum impact.”
Albion CEO, Jason Goodman, added: “V are a brilliant example of an exciting challenger brand that are willing to make waves in this sector. We’re really looking forward to starting work with this forward thinking team.”
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