Waitrose unveils drive-through click and collect service


By Ishbel Macleod, PR and social media consultant

February 25, 2013 | 2 min read

Waitrose is to launch a drive-through click and collect service next month, as part of a multimillion pound investment.

The service will allow people to order their groceries online, and pick them up in the branch car park in designated time slots.

Waitrose will also trial self-service collection pods in an undisclosed number of locations by the end of the year, with the pods to include chambers at different temperatures which shoppers can drive up to and unlock with a code supplied to them at the time of placing their online order.

Waitrose ecommerce director, Robin Phillips, said: “This investment marks a turning point in our ambitions to become a truly omnichannel retailer.

“The introduction of drive-throughs and, later this year, collection pods gives time-pressed customers even greater choice about how to receive orders made through Waitrose.com.

“The free service will appeal to busy parents with kids in tow as well as young professionals and anyone who wants to collect pre-picked and packaged orders when it suits them.”

The first drive-through click and collect service will open at Waitrose Cheltenham, with Southend, Salisbury, Wolverhampton and Lincoln all set to follow.


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