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Grosvenor Casinos aim for jackpot with appointment of 20.20 as strategic creative partner

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By Gillian West | Social media manager

February 25, 2013 | 2 min read

Grosvenor Casinos, part of the Rank Group who also own Mecca Bingo, has named 20.20 as its strategic creative partner, in a bid to help the business formulate the right customer proposition going forward.

Sarah Haythornthwaite, marketing director at Grosvenor Casinos said the new partnership will help the make the brands market offering “more customer relevant across all platforms and channels”.

20.20 has now been tasked with establishing Grosvenor Casinos as a dynamic and credible destination for customers, adapted to their needs on both a social and gaming level.

In order to take advantage of multi-channel opportunities 20.20 has been briefed to apply its qualitative approach complimented by the analytical skill of MC&C, who will support the findings with a data study from Grosvenor Casinos and national data.

Head of sports and entertainment at 20.20, Michael Artis, added: “It is great that Grosvenor Casinos does not want to rest on the many successes it has already achieved and, together, we can make casinos something a lot more relevant to a wider audience. It all starts with the customer, and that's who our strategy team are with right now.”

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