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Volvo News London

Volvo V40 R-Design launch campaign to tell consumers “I Want Sometimes Gets"


By Stephen Lepitak | -

February 21, 2013 | 2 min read

A nationwide campaign for the launch of the new Volvo V40 R-Design will roll out next week.

Created by Arnold KLP, the outdoor- led campaign will be released on 25 February and will include the message “I Want Sometimes Gets”.

The campaign aims to use what the release describes as ‘candy store colours’ in order to heighten the desirability of the V40 R-Design.

Other activity will include digital, being handled by Havas EHS and social, with Mindshare acting as media planner and buyer.

Volvo News London

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Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.

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