Volvo V40 R-Design launch campaign to tell consumers “I Want Sometimes Gets"

A nationwide campaign for the launch of the new Volvo V40 R-Design will roll out next week.

Created by Arnold KLP, the outdoor- led campaign will be released on 25 February and will include the message “I Want Sometimes Gets”.

The campaign aims to use what the release describes as ‘candy store colours’ in order to heighten the desirability of the V40 R-Design.

Other activity will include digital, being handled by Havas EHS and social, with Mindshare acting as media planner and buyer.

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