The Drum Awards Festival - Extended Deadline

-d -h -min -sec


Volvo V40 R-Design launch campaign to tell consumers “I Want Sometimes Gets"


By Stephen Lepitak, -

February 21, 2013 | 2 min read

A nationwide campaign for the launch of the new Volvo V40 R-Design will roll out next week.

Created by Arnold KLP, the outdoor- led campaign will be released on 25 February and will include the message “I Want Sometimes Gets”.

The campaign aims to use what the release describes as ‘candy store colours’ in order to heighten the desirability of the V40 R-Design.

Other activity will include digital, being handled by Havas EHS and social, with Mindshare acting as media planner and buyer.


Content created with:

Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave....

Find out more

Mindshare Media

Find out more

More from Volvo

View all


Industry insights

View all
Add your own content +