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Norwegian brand Ballerina biscuits reveals new packaging design by pi global

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By Gillian West, Social media manager

February 21, 2013 | 2 min read

Norwegian biscuit brand Sætre Ballerina has unveiled its new packaging design courtesy of pi global.

Sætre Ballerina appointed pi global to sharpen the Ballerina’s positioning to a brand ‘children love and the whole family likes’ as well as creating a strong umbrella brand that could incorporate new product launches and line extensions.

The new visual identity and ‘iconnector’ for the brand was created with two distinct expressions to allow for flexibility across various pack formats and product types. pi global has also created new designs for the three flavour variants of the original Ballerina biscuits in line with the new brand positioning.

Sætre Norway marketing manager, Victoria Allers, commented: “We are very satisfied with how the new logo and visual identity stands out as a red and yellow playful element that is easy to recognise.”

Daphne Hine, pi global design director, added: “The new masterbrand with its positive bouncing sweep across the pack and glow of light within the type gives a sense of vitality and dynamism. The exploded biscuit highlights the much loved layers of filling whilst the ingredients give a reassurance of taste appeal. This redesign fulfils the requirements of the brief to ‘spread’ joy and happiness to the family.”

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