By Gillian West, Social media manager

February 21, 2013 | 2 min read

The Foundation of Art and Creative Technology (FACT) has invited creative agency LOVE to take part in its 10th anniversary ‘Hacky Birthday’ activities in Liverpool this Saturday (23 February).

The initiative sees a number of wide-ranging activities taking place to ‘hack or creatively reprogramme the FACT building’, for its part the Manchester-based agency will be installing Artr – a creative projected inviting people to collaborate on an ever evolving digital canvas.

With technology developed by LOVE, Artr allows users to apply their ‘brush strokes’ to the digital artwork via their smartphones. Every new interaction with the canvas changes it appearance, ensuring the work is always unique with the images uploaded to Flickr.

Following the launch of Artr last year at Salford University’s design degree show at Media City, LOVE is now working with Rhythm to adapt the idea for specific installations, such as the FACT event.

Creative digital strategist at LOVE, Graeme Rutherford, commented: “We’ve been working on ideas that bring physical spaces to life using digital technology, without the need to download an app. We’ve worked on a few ideas so far – first we came up with Doodlr – our first collaborative drawing game - and Artr you could say, is the sophisticated sister.

“The main focus is to create a technology that’s truly creative and engaging and we’re proud that Artr will play a part in FACT”s 10th birthday celebrations.”


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LOVE is a design-led agency with storytelling at the heart of our approach - we believe that design sits at the very core of true brand success. LOVE develop visionary...

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