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By Ishbel Macleod, PR and social media consultant

February 20, 2013 | 1 min read

Ford is looking to get 100 top ‘social influencers’ to help promote the Ford Fiesta in a new campaign, with the winners to be used in ads.

The winning 100 of the 'Fiesta movement' will also be expected to create videos featuring the car, with each to be given a Ford Fiesta for six months.

Ford said: “We’ll supply the new 2014 Fiesta, gas, insurance and all the necessary tools you’ll need as an agent. You’ll be one of the select few who will be cruising around in the new 2014 Fiesta long before anyone else in the country. In it, you’ll go new places, meet new people and try new things. Then all you’ll need to do is share your adventures with the internet.”

It is expected that the campaign will start in May and run until the end of the year.

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