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Fitness First

Fitness First moves media account out of PHD and into Vizeum without pitch

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By Stephen Lepitak, -

February 20, 2013 | 2 min read

Gym and health club chain Fitness First has appointed Vizeum as its lead media agency without a pitch.

The appointment will see Vizeum begin immediately to oversee the client’s strategy, planning and buying activity across the UK, under the lead of Fitness First marketing director David Jones

Richard Morris, managing director at Vizeum, said: “Fitness First are market-leaders in health and fitness and ambitious to challenge sector conventions. We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions.”

The account was previously held by PHD.

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