Social video advertising company Ebuzzing Social is to work alongside online consumer emotion measurement firm Affectiva in order to help brands react in real-time to users' responses to online advertising.
Affdex, the facial coding software by Affectiva, will be integrated into Ebuzzing Social’s platform which will then measure the emotions of those viewing video adverts for clients including Red Bull and Heineken.
Rebecca Mahony, Ebuzzing Social’s vice president of global marketing, said that the partnership would offer brands real insight into the emotional experience of their branded videos.
“By integrating this into our campaign dashboard, we will be able to assess the true engagement of social video based on actual user emotion allowing brands to plug this into their video execution and optimisation for increased campaign performances,” added Mahony.
It is understood that brands such as Acer, Kia and Adidas, as well as media agencies such as Havas, Starcom Mediavest, Group M and Zenith Optimedia, are set to trial the service.