The Camping and Caravanning Club unveils ‘Clean Washroom Guarantee’ campaign
After discovering that unflushed and overflowing toilets are the ‘most horrifying’ things that people can find when camping, the Camping and Caravanning Club has unveiled a new campaign guaranteeing clean washrooms.
Under the new campaign, created by McCann Birmingham, campers who aren’t happy with the cleanliness of a Club Site’s washroom facilities can make a complaint to site staff and if it can’t be resolved within a two hour timeframe will be recompensed with a free night.
The campaign is being supported by How Clean Is You House presenter Kim Woodburn, who said: “As you will know, cleanliness is of prime importance to me so you can only image my trepidation when asked to take a look at some campsite toilets!
“I would urge any holidaymakers who are initially scared by the thought of ‘toilet terror’ to try pitching up at a Camping and Caravanning Club Site – they’ll definitely put your mind at ease.”
Five by Five handled the digital content for the campaign, while MediaCom was in charge of media buying.
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