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TOTAL Greek Yoghurt

TOTAL Greek Yoghurt unveils limited edition Maarten van der Horst pots for charity


By Ishbel Macleod, PR and social media consultant

February 18, 2013 | 2 min read

TOTAL Greek Yoghurt has teamed with fashion designer Maarten van der Horst to unveil a set of 100 limited edition Black + Blum lunch pots, with the proceeds from the pots to go to Action For Children.

Maarten van der Horst said: “I am delighted to have been given the opportunity to create what I think is the most fashionable lunch pot ever. TOTAL Greek Yoghurt is my lunch dish of choice and I can’t wait to bring my pot to London Fashion Week and be the envy of all the trendsetters. With all money going to Action For Children, this is the perfect mixture of a great food accessory and fashion with a conscience.”

The Maarten van der Horst for TOTAL Greek Yoghurt lunch pots from Black + Blum are designed to have two containers combined into one pot allows users to separate their TOTAL Greek Yoghurt and accompaniment – such as fruit, granola or honey - without danger of spillage.

Alison White, PR and social media manager at TOTAL Greek Yoghurt, said: “Lunchtime has never been more fashionable. We are proud to be working with one the brightest stars in the fashion world to make enjoying TOTAL Greek Yoghurt the thing to do at London Fashion Week. We hope that the 100 lunch pots become the must-have item this February and that fashionistas are seen on the front row with Maarten’s creation.”

The pots will be on sale for £25 from the Black + Blum website.

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