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We Are Social launches paid media offering led by David Gilbert

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By Ishbel Macleod, PR and social media consultant

February 15, 2013 | 2 min read

We Are Social has launched a new paid media offering, with David Gilbert, TBG Digital’s former sales and client services director, to lead the new service as media director.

The new service from the agency will see marketers receive advice on paid, owned and earned media by the social platforms, such as Facebook and Twitter asking brands to pay to promote their social content, rather than buying conventional display advertising.

Robin Grant, global managing director of We Are Social, said: “Today’s social environment demands that media planning be integrated into brands’ social media strategies and for media buying to operate in real-time and in synergy with always-on social content creation and community management.

Traditional media agencies, hampered by legacy structures, just aren’t geared up to take this approach. We’ve designed We Are Social’s new paid media offering from the bottom-up to solve this problem for brands. With David’s leadership, we’re confident that this offering will change the game for our clients.”

The offering from We Are Social will see it plan and buy media across social platforms, from Facebook and Twitter to Tumblr and Sina Weibo.

Gilbert said: “We Are Social has built up an impressive client base around the world and produced great results over the past five years with a focus on earned and owned social media. By combining this with market leading paid-social thinking and execution, we’re delivering a paid promotion offering that will create even better results for our clients, something that no other agency currently offers.”

In his new role, Gilbert will work with a newly recruited team of media analysts.

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