The Drum brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best in this online feature. To submit work for publication contact Thomas@thedrum.com.This creative round-up features Kitchen Leo Burnett's print campaign for Norwegian Airlines, Stockholm Design Lab redesign of Eco's identity, Oreo’s quick turnaround ad on the back of a blackout at this year’s Super Bowl, FormNation's designs for Lundgren+Lindqvist's identity and website, Jonathan Burton's five illustrations for this year's BAFTA programmes featuring best film nominees, GBH's branding of affordably chic hotels Mama Shelter, and Inferno's brand assets for Belgian Abbey beer St. Stefanus.
Oslo agency Kitchen Leo Burnett’s print campaign for Norwegian Airlines suggests that scissors and a flight ticket is all you need to go from cold to hot this winter. It does advise, however, to do any cutting at home rather than attempt to take scissors on the plane.
Multidisciplinary design agency Stockholm Design Lab has combined the worlds of sustainability and fashion to redesign the identity of Eco, the first and only optical and sunglass collection made with 95 per cent recycled materials. The rebrand includes logotype, communication and point-of-sale material.
Oreo’s quick turnaround ad on the back of a blackout at this year’s Super Bowl quickly became a hot topic for some of the 23 million Twitter comments posted during the game.
FormNation, the new studio founded by Jan Habraken, commissioned Lundgren+Lindqvist to design its identity including stationery and a website. The aim was to create an identity that would incorporate the fun yet serious approach that has become a signum of Habraken’s work. The identity had to work in both commercial and cultural environments.
Jonathan Burton has created five illustrations to feature on the covers of the BAFTA Awards printed programmes. The illustrations represent the nominated films in the Best Film category: Life of Pi, Lincoln, Les Miserables, Argo and Zero Dark Thirty.
GBH has carried out the branding of affordably chic hotels Mama Shelter. The distinctive leg flag logo varies across each location, and as part of a deliberate ‘non-branding’ approach is used sparingly, giving scope to play on the eclectic and relaxed aspect of the brand.
Inferno has created brand assets for Belgian Abbey beer St. Stefanus, positioning it as a beer to be discovered by true connoisseurs. The carefully crafted assets feature materials that belong to the monastery and beer cellar: crates and blocks made from aged wood, cast-iron keys repurposed as bottle openers and parchment paper used to create taste tags and food pairing menus. Collectively they are designed to pique interest about the beer’s age and changing taste, while also encouraging dialogue with bartenders and specialist beer retailers.
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