The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Blipfoto Social Media Drum News

Blipfoto follows iPhone App launch with native iPad App release

Author

By Gillian West | Social media manager

February 15, 2013 | 2 min read

Edinburgh-based photoblogging platform Blipfoto has released an iPad App to capitalise on the growing amount of tablet users.

The iPad App follows the launch of a dedicated iPhone App in December, which has caused a 25 per cent increase in traffic to the platform.

The iPad App natively translates the iPhone App to the larger device allowing images to be viewed full-screen. The app also includes a host of features, not available on the Blipfoto website, such as a personalised view bringing together all the stories and pictures for users favourite Blippers entitled ‘Newsfeed’. A ‘Nearby’ function allows users to browse other Blips taken near their current location.

The ‘Nearby’ function hopes to build upon Blipfoto’s community, where Blippers from all over the world have taken it upon themselves to arrange Blip Meets, and is designed to reinforce this community aspect.

“Blipfoto's new mobile apps are a key part of our longer-term business strategy. The ways we consume media and browse the internet are changing rapidly, and it's no coincidence that in the month following our iPhone App release we've enjoyed record-breaking figures and a 25 per cent increase in traffic,” commented Blipfoto founder Joe Tree.

“Tablet sales are predicted to eclipse laptops by 2015 and we're dedicated to providing a beautiful, engaging experience across every platform, now and in the future.”

Blipfoto Social Media Drum News

More from Blipfoto

View all

Trending

Industry insights

View all
Add your own content +