Unilever turns to R/GA London to create new creative vision for Sunsilk
Unilever's hair care brand Sunsilk has a new global digital agency with the appointment of R/GA London to develop a new creative vision.
The appointment will see R/GA London tasked with the creation of a 'comprehensive digital strategy' across the Sunsilk range, that will include the delivery of both digital campaign activity and long-term digital platforms in an effort to strengthen the brand's consumer relationship.
The appointment is a change of strategy for Unilever which has previously worked on a project appointment basis with digital outfits for Sunsilk and turned to with the agency having appointed it to work on Rexona (known as Sure in the UK) last year.
No timescale for the first work to roll out has been set at this time, bit it is expected to appear later this year.
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R/GA London
R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks to reforge the relationship between people and brands. R/GA London’s central purpose is to ‘make things that matter’. This has guided the creation of an award-winning body of work for global brands that has quickly lead to the agency becoming recognized as a pioneer and thought leader in the European market. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA London, please visit http://www.rga.com/offices/london.
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