John Perkins promoted to managing director at RAPP London
RAPP UK CEO Marco Scongnamiglio has confirmed that John Perkins has been promoted to the role of managing director at RAPP London.
Perkins joined RAPP in 1996 as account manager and was appointed as managing partner in 2008, becoming part of the executive board last year. His most recent role saw Perkins lead the growth of RAPP’s healthcare division, working for clients such as GSK, Pfizer, SCA Hygiene, Bayer and Merck.
Reporting to Samantha Nolan, chief client officer for the RAPP UK Group, Perkins will be responsible for the day-to-day running of the agency and for ensuring the creation of profitable customer experiences. He will work closely with chief creative officer Rik Haslam and customer experience director Gavin Hilton.
Nolan commented: “This promotion is a result of the role John has played in creating a real step-change in the agency’s overall direction. I am delighted to be able to confirm this well-deserved promotion.”
Perkins added: “This is a really exciting time for RAPP – our proposition as an agency is resonating strongly with the needs of our clients…I’m looking forward to working with all the talented people that make up RAPP in 2013 and beyond.”
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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
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