The Drum magazine – 15 February
In this issue, The Drum casts light on the commercial production industry and explores bad taste in advertising.
Cover story: Commercial Production
![](https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/creative_review/102027/cr_images/CommProd.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format)
From the changing role of directors to the impact of shrinking budgets, this feature takes a look at the evolution of commercial production.
Joining up mobile
![](https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/creative_review/102027/cr_images/Nancy-Cruickshank.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format)
The Drum catches up with the launch CEO of mobile start-up Weve, Nancy Cruickshank.
Chip Shop Awards
![](https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/creative_review/102027/cr_images/ChipShop.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format)
To celebrate 10 years of the Chip Shops, The Drum speaks to this year's judges, taking a look at the role of bad taste in advertising.
Also in this issue:
- A round-up of some of the most interesting recent creative work
- Analysis of the Digitas and LBi merger
- A look at the complexities of airline redesign, following American's rebrand