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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Primark says online model would make it ‘impossible’ to trade profitably

Value fashion store Primark has suggested that the “whole model has to be challenged” before it would be able to successfully trade online.

Speaking at the Metapack Delivery Conference last week, supply chain director Martin White said: “We know the market is out there but [at the moment] it’s a very easy way to lose a lot of money very quickly.

“If we start online now we won’t be able to control it. We’d go from zero to 80 million units in the first year. How do you get that large scale right from the off?”

He added that the retailer had a strong enough performance to make up for its lack of online business, but that in the long term, Primark would need to make a move in the online market.

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