Branded3 has appointed David Crawford, former digital director for BJL and head of digital consultancy for McCann Erickson Birmingham, as its new managing director.
Crawford's appointment coincides with the Leeds digital agency opening an office in London, although his role will primarily focus on growing the digital and social media offering, Branded3 has said.
Vin Chinnaraja, CEO and former managing director of Branded3, described Crawford as "a well-respected figure” within the digital industry and someone who would aid the agency’s growth plans.
“With this appointment and the opening of our London office last month, we’re certain that 2013 will be a fantastic year for the agency,” said Chinnaraja.
Crawford added:“I have known Branded3, Vin and Patrick for some time and have watched the business develop and expand on the back of a very compelling offering. We have a strong, shared belief regarding the future and potential of digital channels and I am, therefore, very excited about the role, the proposition and the opportunity.”
From leaving McCann’s in 2010 until last month Crawford ran his own consultancy business.