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IGN Entertainment acquired by j2 Global’s digital media arm, Ziff Davis

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By Ishbel Macleod, PR and social media consultant

February 4, 2013 | 1 min read

j2 Global’s digital media arm, Ziff Davis Inc, has announced the acquisition of IGN Entertainment from News Corporation.

Ian Chambers, international VP of IGN, said: "Joining Ziff Davis’s world-class digital media portfolio further strengthens IGN and AskMen's growing presence in international markets. Alongside our local teams in the UK and Australia, we have developed a global network of expert publishing partners that deliver locally relevant content in 10 languages and over 40 countries. By combining our forces we will reach a greater audience of males 18-34 than ever before."

Hemi Zucker, CEO of j2 Global , added: "This is a transformative deal for our digital media business.

"By combining two of the most storied organizations in tech, gaming and entertainment, we have created a very powerful company capable of producing and delivering content in all forms to an audience that marketers highly value." Added Vivek Shah, CEO of Ziff Davis, "IGN and AskMen are tremendous best-in-class brands that we are proud to have as part of our digital media portfolio."

This acquisition more than doubles the revenues of j2's digital media business.

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