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Freya turns to Facebook for Valentine's Day customer interaction

Lingerie brand Freya has begun a Valentine’s Day social networking campaign to encourage customers to interact with its Facebook activities for the chance to win prizes.

Midlands-based creative agency RBH is behind the launch, which will utilise national press coverage in Glamour, Grazia and Stylist magazines, alongside Facebook and Spotify advertising in the run-up to 14 February.

Ann-Marie Manley, head of marketing at Freya, commented: “Valentine’s Day is a key time of year for us. RBH have once again helped us use music as a lynchpin to create a campaign that engages with our audience in an original and fun way.”

Among its activities, the campaign will ask lovers to add songs from Spotify to a Heartbeats playlist on the brand’s Facebook page. In return, users could win a set of Freya lingerie or a break-for-two in the love capital, Paris.

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