International Motors select BJL to work on a new brand positioning and creative campaign for its Isuzu Pick-Up range
Automotive manufacturer International Motors has appointed advertising and communications agency BJL to work on a new brand positioning and creative campaign for its Isuzu D-Max range of Pick-Up vehicles.
BJL has been tasked with driving sales and awareness of the brand as well as growing market share in the Pick-Up category. The new campaign is planned roll out in spring 2013 and will focus on professional users, leisure users and dealer communities, aiming to create stand-out and excitement around the D-Max range.
The brief follows on from BJL’s previous work on the Subaru ‘Are You Subaru?’ campaign from January 2012.
International Motors group marketing director, Haydn Davies, said the decision to appoint BJL as based on the “quality of their work on Subaru and the growing strength of our partnership to date,” adding that the brand was “looking forward” to the new work with the agency.
Tom Richards, BJL creative director, added: “For those in the know, Isuzu are one of the most trusted manufacturers of Pick-Up vehicles in the world, and we’re looking forward to strengthening that name and reputation even further in the UK.”
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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu
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