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View From The Shard

The View from The Shard launches promotional campaign from M&C Saatchi


By Jennifer Faull, Deputy Editor

January 30, 2013 | 2 min read

To promote the latest London attraction, The View from The Shard, a new integrated campaign developed by M&C Saatchi has been launched.

Targeting Londoners and visitors alike from February 1, the campaign comprises TV, OOH, press and online.

The campaign has used clear and strong messaging to announce that London’s highest attraction is now open, with the taglines: “Stop Staring Up. Start Looking Down” and “London’s Highest and Best View. Now Open.”

This has been coupled with strong imagery in the print and digital work, shot by aerial photographer Jason Hawkes.

Additionally, The View from The Shard has been working with M&C Saatchi for the launch of its website, with the next phase of the site now being developed to “underline the premium feel of The View experience.”

Laura McCarthy, marketing director of The View, commented on the campaign: “The View from The Shard is a must-see attraction. The view of London is extraordinary from this vantage point and provides a unique opportunity for Londoners and visitors to get the best possible view of this great city.”

Aneil Bedi of M&C Saatchi, also added: “All of London has watched as The Shard has been built up into the sky and now it’s time to invite everyone to start looking down and see London like never before.”

View From The Shard

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